Buzzwords are a double-edged sword. Because they’re so popular, they communicate a nugget of information quickly, but their meaning may become watered down with overuse. Storytelling is headed into buzzword territory, but we’re not ready to give up on it. We know it’s a valuable tool for businesses to communicate their value in a way that’s approachable and easy to understand.
By defining our approach, we give storytelling more power than a passing fad in vocabulary. So here’s what we mean by storytelling, and why we think it should stick around.
- Stories belong to the listener. We hold stories lightly and seek to understand how they land for the audience or why they don’t.
- Stories get stronger through prodding. We do our best work by asking questions to crack open ideas and encouraging others to poke, volley, and test our stories.
- Stories take our breath away. We take risks with language and ideas to tell fresh, compelling stories that push the boundaries and leave us breathless.
- Stories don’t live by words alone. We never underestimate the role design plays in storytelling, treating it as a key contributor in successful communication.
Stories are central to our brand, which is why we’re calling 2A a storytelling agency, and bringing our own stories front and center in our redesigned website. Take a look around!