Serious Party: the creative juices were flowing
August 7, 2019 by Guy Schoonmaker
The negronis were flowing, the oysters were shucking, and the creativity was vibing in a particularly groovy manner at 2A’s annual summer party.
Setting the tone for the evening were the wavy, wacky and wonderful animations being projected on the walls throughout our open Capitol Hill office. From there our clients, business partners, family, and friends mingled away in the spirit of gratitude and good times. Needless to say, it was a serious shucksess.
Riffing on the theme of creative reinvention (via the Grateful Dead), I decided to take the pulse of the party through an anonymous poll. The question: How do you get yourself into a creative mindset?
Here are some of the different ways our party-goers get their creative juices flowing:
Music helps a lot, soul and funk is my creative playlist. If I need to focus, then I’ll listen to something that’s closer to background noise.
I go with a blank sheet of paper, start with a basic idea, and go from there and draw it out.
I try to do as much creative stuff outside of work as I can.
I like to think of creativity as problem solving, it helps me to see different approaches to solving similar problems.
Taking a walk or exercising helps me a lot.
I AM a creative, so I’m always in the creative mindset.
Forgetting about deadlines and rules to take a more holistic approach to the problem I’m trying to solve.
Getting out in nature and hanging out with my favorite tree.
We’re always looking for new and creative ways to tell our clients’ stories, and clearly the storytelling path can take many different routes. One avenue that works for us at 2A is collaboration. Whether it’s over video-conference or shellfish, we do our best work when we leverage our diverse set of creative and strategic minds while working hand-in-hand with our clients. And if there’s a refreshing drink in one of those hands, all the better.