From taglines to tagliatelle, Clinton always lands the story
May 1, 2019 by Katy Nally
Anyone who can make up a song about tacos just to entertain his Dachshund-mix, Remi, clearly speaks the language of storytelling. And no matter the medium—dog songs, data sheets, designer cocktails—Clinton Bowman taps his inherent skills for seeing the creative and strategic angles of each story to craft the perfect arc.
Photography was Clinton’s creative outlet growing up in Oklahoma. And it’s where his adventures in storytelling began, learning to capture the right image in the right moment to make an impact. His hobby eventually snowballed into an education at Oklahoma City University where Clinton earned his BFA in photography with a minor in advertising. After being selected as a young artist winner, he accepted the opportunity to tour the country and show his photos, starting at the Smithsonian.
Catching a glimpse of the museum side of things, Clinton quickly craved more. He worked as an exhibit manager, falling in love with nonprofit management, then went on to accept a prized fellowship with the Kennedy Center in DC. In his new role he drew on his storytelling chops, this time writing tug-on-your-heartstrings narratives for fundraising. Instead of capturing the perfect moment with his camera, he captured donor empathy with words.
Through the MBA program at UW’s Foster School of Business, Clinton took his background in nonprofit management to the next level, graduating with solid marketing expertise. He was attracted to 2A as a place where his creative yin could finally merge with its strategic yang. He loves the chance to problem solve for clients and devise marketing solutions, using his storytelling powers to craft the perfect one-liner for Microsoft Dynamics, and sum up the complexities of AI in a compelling datasheet.
Clinton continues to push the boundaries of his repertoire by mastering new storytelling languages—these days he’s focused on recipes in the pursuit of a homemade tagliatelle and Bolognese, and the perfect gin martini.
So the next time you need a consultant with a creative eye to sculpt your business strategy or even perk up your pup, bring in Clinton for a pow wow with the bow wow.