You’re up at 5 a.m. to practice. You lace your skates just right, run drills, and learn to pass with precision. It’s game day, and your whole team is ready. The last thing you want to do is let down your fans by showing up without a hockey puck and casually eating a hotdog as you skate to center ice. That’s not professional.
It’s the same with websites. If you drive your users to a messy site that’s hard to navigate, slow to load, or, just plain boring, you might as well be facing off without a hockey stick.
2A is here to help. Our website development team plays every position from design to deployment. We recently designed and built a new website for The Sports Institute at the UW Medicine. Their previous website didn’t reflect their newly updated branding, nor did it evangelize their mission, initiatives, and research. Meanwhile, The Sports Institute database was bursting at the scripts, causing pages to load slowly. The user experience wasn’t set up to surface new content and innovative posts were lost among the pixels. The 2A team of consultants, developers, and designers grabbed our gloves and helped The Sports Institute build a game-winning internet presence (and, we got pretty good at sports metaphors).
Here are a few of the plays we made to give The Sports Institute a website that scored big and met their goals:
- Built a custom CMS that can support frequent updates
- Designed an intuitive navigation structure to guide audiences to their desired content
- Balanced photography and original iconography to keep visitors enchanted
- Prioritized headlines and copy to increase conversion and improve SEO
The result? An inviting and purposeful website that responds at slapshot speed.
Is your website in the penalty box? We’re that coach who will turn it around—can’t you see the winner montage?