“Less is more work.”
It’s architect Rick Joy’s bastardization of Mies van der Rohe’s oft-cited modernist aphorism “Less is more.” It’s also a phrase we take to heart here in the office as we help our clients tell their stories. There’s an elegance in simplicity and it doesn’t always come easily.
Our work is to help our clients say more with less—to be crisp and impactful as they connect with their audiences. Sometimes it’s easier to be verbose, but we’ve found it works better to be intentional and cut the fat. Making every pixel count is at the foundation of what we do, and it comes from a practiced collaboration between our consultants, writers and designers.
So we decided to make the cobbler’s kid some shoes and tell our own story with less, starting with our name. Meet 2A.
2A is a slimmed down, cleaned up version of who we’ve always been: 2Adaptive. Our roots in adaptive management still inform who we are, but our commitment to elegant and impactful storytelling is more who we are today. We’re excited about our new name, and we’re even more excited to work with you. Take a look at some of our favorite projects and send us a note.