We’ve all read useful pointers that separate good logos from ones that miss the mark.
In general, a logo should be:
- Distinctive
- Simple
- Adaptable
Doesn’t everybody love NY?
From a practical perspective, we also strive to create logos that are effective in black and white or color, with a focus on form. And, given the numerous channels where your logo might appear in this day and age, it’s even more important to keep in mind that logos should be truly scalable, from 16×16 pixels to the side of a building.
We love creating logos, especially for new companies who are seeking their first opportunity to make an impact on potential customers. Although we try to structure the process to be as straightforward as possible, in essence, we’re forming a partnership that will help us see into the heart of the company. That’s how we find out what your logo and messaging should communicate.
The process of discovery helps us gain critical insight into the business in order to understand what direction we should be going in. We ask questions around audience, objectives, personality, plans for growth to help characterize your company so we can see your vision for the future. We create brand guidelines to be a roadmap on our journey to visual identity.
It’s only after we know how you see yourself that we can envision how the rest of the world should first encounter your brand, through your logo. Is your brand speaking your message?