- Stay on message. Repeat. To quote and learn from the strategic Marshawn Lynch, a la Beast Mode, “I’m just here so I don’t get fined,” a phrase he repeated 29 times at media day. We hear you, Marshawn.
- Merchandise, merchandise, merchandise. Is it just me or is 12th man paraphernalia rivaling Frozen gear? We bought 12th man bourbon at Trader Joe’s and a friend gave me Seahawks-themed Glassy Babies, which I love. Seize the opportunity to extend your brand, or ride on the coat tails of someone else’s.
- Richard Sherman is smarter than you are. Smart employees drive interest in your company, so hire up.
- Homemade earthquakes generate buzz. Optimize your retail environment to allow for the creation of unexpected groundswells of support for your business.
- Everyone wants to be a part of something. This is true even if they dislike sportsball. Cultivate brand evangelists by giving your audience something to be a part of.