Power BI Embedded

Situation

The Power BI team at Microsoft needed help creating engaging content for a new service targeted at app developers: Power BI Embedded. With the launch of this new solution, the team asked for marketing materials that articulated the value of Power BI Embedded to several different audiences.


Solution

We partnered with marketing and technical stakeholders to create a set of assets to support marketing initiatives during product preview, launch and general availability. 2A delivered a creative go-to-market kit for partners, as well as print-ready and digital materials that could be used across channels.

Crafting the story behind Concentric Impact

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