Intelight

Situation

The advent of smart cities brought a new way of thinking to traffic management, integrating technology and IoT solutions. While Intelight has long been an innovator around traffic management software, it was time for a brand refresh to keep current with the changing field.


Solution

Intelight turned to 2A to modernize its brand identity and develop compelling messaging across all its channels. We leveraged insights from stakeholder interviews and researched Intelight’s key audiences to create a marketing foundation kit that propelled a more modern message. We delivered marketing tactics focused on customer segments and cohesive brand assets.

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