Cogeco Peer 1

Situation

After transitioning to solution-oriented sales motions, Cogeco Peer 1 needed help adjusting its internal and external marketing to reflect the change. The hybrid IT service provider sought new resources to prepare its partners and sellers for the field.


Solution

We developed a suite of sales tools including playbooks, datasheets and pitch decks that equipped field sellers to identify customers’ needs and map them to new solutions. After homing in on several key verticals vital to the company’s growth, we created industry-specific marketing collateral to support a targeted approach.

Reversing roles to become the client

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