Azure Database Services

Situation

With a new offering underway, the data platform team at Microsoft needed marketing assets to help launch Azure database services for PostgreSQL, MySQL and MariaDB. The rollout had to target multiple audience groups, including sellers, developers and IT decision makers.


Solution

We built out a cohesive story to explain the main value of the new offering, and wove the narrative through multiple deliverables. Our work culminated with a keynote presentation at PostgreConf where the data platform team took their offering prime time.

Connecting developers to Build

The Full Story

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