Swag you can’t Passover

April 10, 2019 by

Every spring, my husband and I invite a growing number of friends to celebrate Passover at our table (which sits six, not 18—get comfy). Most friends have never attended a Passover Seder before. They haven’t dipped parsley in salt water or combined sticky sweet charoset with bitter maror. The Passover meal goes on for hours, and the process from matzo balls to macaroons is a lot of cooking for two.

So it’s a good thing I’ve been playing the role of executive chef for the past few weeks on a flavorful and complex project. Cogeco Peer 1, a global provider of essential B2B technical solutions, participated in three SXSW events last month, with the goal of educating tech leaders and avid gamers about their brand. The company wanted to power up their SXSW 2019 exhibition presence with messaging and designs.

Cogeco Peer 1 worked with 2A to plan, shop for, and boil a four-star SXSW feast. The smorgasbord kicked off with booth designs to grab attention and an event landing page to entice. The main dish consisted of social posts to drive followers to the Cogeco Peer 1 event booths and giveaways to delight serious gamers. Cogeco Peer 1 was looking to give conference attendees a taste of how they could power their potential with technology, and 2A had the menu ready.

Except, unlike Passover, I had a team of marketing chefs to pull off this feast. 2A designers, storytellers and consultants all joined me in the kitchen. Our storytellers concepted a theme that made stomachs rumble. Our design gurus whisked up 4-star booth backdrops, banners, and event boards. Our consulting team made sure dishes complimented each other, and everything arrived on time. The 2A team achieved full-scale event management, and I affirmed that with the creativity and wit of our team, nothing is off the table.

Headed to a conference? That’s on our menu.

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