Photo: seier+seier, Auckland museum

Laura turns your don’ts into do-si-dos

October 29, 2018 by

A square dance can’t happen without a caller to guide couples through upcoming do-si-dos and allemande lefts. With Laura at the mic, the dance goes off without a hitch. Keeping partners moving isn’t just her specialty on the dancefloor—it’s been the cornerstone of her career. Laura’s knack for keeping everyone in sync and her commitment to helping others is what makes her an extraordinary project manager.

Partner dedication

After college, Laura opted for two years in the Peace Corps, teaching English in a 3,000-person village in Thailand. Little did she know her role would open doors for her in the corporate world—helping companies cultivate their partnerships with Microsoft. Attracted by a dot.com boom, Laura parlayed her teaching experience in Thailand into a position at Microsoft where she managed an online training program for partners. Two decades later she’s still dedicated to partner marketing, and today serves as an adviser on the subject.

Altruistic motivation

If she could stay in Thailand, she would. It’s where she fell in love with papaya salad and tropical beaches. It’s also the place that ignited her lifelong passion for helping people that fuels her to this day. In between traveling abroad, square dancing, paddle boarding and partner marketing, Laura still manages to carve out time for nonprofit pursuits. In the past she’s helped Big Brothers and Big Sisters fine tune their marketing strategy, and these days she’s on the board of the World Association for Children and Parents.

Career circulation

Ending up at 2A was a bit of a do-si-do in itself. While working at Microsoft, Laura hired a few content experts who went on to establish 2A. She liked them so much she kept in touch, and later accepted a job at the budding agency when 2A needed someone with deep expertise in partner marketing.

 

In need of a caller to choreograph your marketing moves? Laura can lead your partners in the right direction.

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