Meet Angela, 2A’s latest breakthrough
January 24, 2018 by Katy Nally
Innovations build on past experiences to deliver cutting-edge solutions. Shaped by the tech industry over the past 20 years, Angela is propelling 2A forward, innovation-style. Her growth mindset, strategic focus and tech background are advancing the 2A team as we continue taking on new challenges. Lucky for us, Angela relishes a good challenge. A storyteller by nature, she has an eye for the pitch and the expertise to deliver.
She’s a facts-first storyteller
Angela has a knack for compiling and analyzing information that comprises the backbone of quality storytelling. She’s right at home in the tech industry, where there’s always something new to learn and new fields to dive into.
For clients, she’s an expert at understanding how to shape stories for a given audience, whether its underscoring the bottom line for business decision makers, or highlighting the impact of lives saved for global health NGOs. By grounding her approach in facts, not fluff, she’s able to craft smart marketing that appeals to the right group.
She’s a Microsoft vet
Angela grew up in the Seattle area, witnessing firsthand the transformation Microsoft had on the region. Joining the still-fresh company in the 90s, Angela became accustomed to Microsoft’s growth mentality. There she managed multi-channel marketing, led PR efforts surrounding business customers, and drove market penetration and consumer adoption for mapping products.
Her decade at Microsoft imparted Angela with empathy to better understand our clients’ needs, and the rigorous pace fortified her energy and appetite for consulting.
She speaks fluent tech
The tech industry found Angela when she started working at Microsoft. There she realized the capability of technology to change the world for the better, and its ability to improve lives. She was hooked and hasn’t looked back. At home she has voice-controlled devices in every room with plans to finalize her smart home.
With years of experience in talking and living tech, Angela understands the complex nuances of many products and the driving forces behind the industry. She keeps tabs on the ever-changing needs of b2b customers, and their supporting partner ecosystems, including both their dependencies and their alliances.
Angela is innovation in our back pocket. Let’s see what breakthroughs we can achieve together.