2A.consulting now at full jazz
November 29, 2017 by Katy Nally & Evan Aeschlimann
2A is growing up. You’ll find indications of our growth everywhere—new employees, office space and clients. Now our most public calling card, our website, has caught up with our latest growth spurt. If you haven’t perused 2a.consulting lately, check it out! We launched our redesigned site just in time to show off at the Inc. 5000 gala.
Our new website is a fresh version of the same great 2A look and feel. In other words, what once had only one level of jazz, now has a solid two. It incorporates more imagery, more projects and has a more intuitive interface.
While our bread and butter is building deliverables like websites for clients, creating our own site was a new challenge for us. The process made us take stock of the voice we use and the tone we set. In the end, our goal was to build a site that captured 2A’s personality, and maintained clear functionality to easily view and access content.
More storytelling. As a nod to our tagline, we drew inspiration from story’s oldest friend—the fire. Storytelling is rooted in a tradition of people telling tales while gathered around a fire. Throughout the 2A site you’ll find glimpses of fire imagery setting an atmosphere that’s ripe for storytelling.
Putting 2A’s web development team to work, we restructured the site to better showcase our client work. Some of our favorite projects—like our work for Power BI Embedded and Azure Cosmos DB—got their own pages with more deliverables on display.
Our animations got their own home as well. Creating animations is a relatively new practice for 2A that we’ve spent the past year building out. Now our best examples are ready to start mesmerizing viewers.
More personality. This website redesign was our chance to reintroduce ourselves to the world—so we got a little more personal. Each bio now features a few tell-all facts about our team you probably never knew, like favorite marketing buzzwords or famous doppelgangers.
We also reinvented how we talk about 2A. In a less-is-more fashion, we created an animated gif for the homepage to introduce our three main offerings. And on our Meet and Greet page, our “Words we work by” are now front and center, painting a picture of the kind of culture we’re building at 2A. This section gave us a chance to spell out our values and share some of the principles that make our teamwork possible.