Blog

07/20/2016

Getting to know Jonathan

By Abby Breckenridge

Jonathan with Hololens

I remember Jonathan from graduate school at UW Foster School of Business, he was the president of the class behind me and Renato.

I knew then that he was friendly and charismatic—the kind of guy everyone wants to know, and who chooses to know them back. I knew he was curious, with lots of interests that made for good conversation. I knew he was ambitious, as all class presidents are, and devoted to his community.

I didn’t know then, that like me, he grew up in the northwest and would later raise a family here. Jonathan is a 4th-generation resident of Washington state. He attended tiny Nooksack High School, which is a few miles from the Canadian border and surrounded by dairy farms.

I didn’t know that he’d go on to build a rich and fruitful career in marketing, with work spanning retail, software, wireless, consumer electronics, and the emerging space of Internet of Things (IoT).  Nor did I know that Jonathan has also held a wide variety of jobs that he now refers to as “character-building”: security guard, delivery driver, barista, janitor, seafood processor, nurse’s assistant, postal service mail sorter, and produce salesperson at Pike Place Market.

And I certainly didn’t know that we’d work together at 2A, and that his thoughtfulness, creativity and domain expertise would become invaluable assets to our work.

With almost four months at 2A under his belt, we’re grateful to have Jonathan on the team. We’re learning that he’s unfailingly prepared, and that we all benefit from it. We’re getting to know that his seniority in our field spans both the subject matter of marketing as well as the life skill of understanding humans and how to work well with them. We’ve also gotten a taste of his passion for virtual reality and curiosity for disruptive technology.

You should get to know Jonathan too. Maybe he’ll help you with your launch strategy or make your messaging more customer-focused, or maybe you’ll grab a beer and talk about the possibilities of IoT. Drop us a line.