Make it look like something
May 5, 2016 by Thad Allen
Previously, we looked at a few ways to make your presentations not suck. How do you make sure a presentation truly stands out? The design approach can make or break a presentation. In our experience, the following seven design tips are invaluable.
- Make it look like something – Create a unified visual experience
A bit of intentionality can go a long way in helping your presentation stand out.
- Keep it clean and simple – Show main points, not fine details
Limit content to the big ideas and embrace empty space.
- Limit color choices – Use contrast for emphasis
Use a reduced palette for graphics, text and backgrounds. Consistency and simplicity in your color palette will help your audience easily navigate the presentation.
- Limit fonts – Ensure fonts are complementary and related
Choose one font family for your presentation and create hierarchy by using different weights and sizes.
- Support with imagery – Use images, not lists
You’ve heard it before: a picture is worth a thousand words. Where possible, try and buck the bullet list impulse and use more slides with key points. A well-chosen image with minimal text will make your story more impactful.
- Think depth and flow – Use varying styles to reinforce pace and structure
Adjust the slide design to fit the content: title slides, diagrams, and deep dives. Using color to mark sections is a great way to reinforce your presentation’s structure.
- Review with fresh eyes – Go over the entire show before presenting
Use the slide sorter to get a feel for the flow of your presentation. Is it clear when there is a transition to a new section? Do the slides deliver a consistent experience?
As it turns out, looks do matter in the world of presentations. Make an investment in developing a well-designed presentation, and watch it pay off.